Recent international research confirms what many businesses are rediscovering: print is far from obsolete — it is influential, trusted, and commercially effective.
Retailers in Germany who discontinued traditional printed advertising brochures found that customers genuinely missed them. A February 2025 survey of 1 260 consumers revealed:
- 52% of regular brochure readers miss printed advertising
- 62% now receive less information about offers
- 45% report purchasing less from those retailers
The findings are clear: a digital-only strategy does not serve every audience.
Many consumers still find apps and digital channels overwhelming or impersonal. In fact, nearly half of affected shoppers are engaging more with printed brochures from competing retailers. Paper-based communication remains appealing, with 87% of consumers describing reading print as comfortable and relaxed.
Additional European research shows:
- 48% of shoppers use printed promotions weekly
- 73% engage with them more than once a month
- 76% say catalogues give them ideas about what to buy
- 55% have made a purchase based on catalogue content
Print doesn’t just inform — it influences buying behaviour.
The Power of Personalised Print
Modern print is no longer static or generic. Hyper-personalisation, powered by real-time data such as customer profiles, purchase history and location, enables businesses to create highly targeted marketing materials that foster deeper engagement and reduce wasted spend.
Global studies reinforce this:
- 56% of consumers across major international markets say personalised experiences motivate repeat purchases
- Companies excelling in personalisation can generate up to 40% more revenue
- 65% of American consumers cite targeted promotions as a top reason for purchasing
When print is personalised, it becomes a measurable performance driver.
FMIA: Your Strategic Print Partner
At Forms Media Independent Africa (FMIA), we combine national buying power with local service excellence to deliver high-quality, cost-effective print solutions tailored to your business needs.
Our print services include:
- Customised catalogues and brochures
- Corporate stationery and branded materials
- Promotional marketing collateral
- High-quality digital inkjet and toner print solutions
- and more…
We help businesses harness the credibility and engagement of print while integrating smart personalisation strategies that increase response rates and conversion.
In a market where consumers crave relevance and clarity, print remains one of the most trusted and effective communication channels. FMIA ensures your brand doesn’t just communicate — it connects.
Why Print Still Drives Performance — And How FMIA Delivers It
Recent international research confirms what many businesses are rediscovering: print is far from obsolete — it is influential, trusted, and commercially effective.
Retailers in Germany who discontinued traditional printed advertising brochures found that customers genuinely missed them. A February 2025 survey of 1 260 consumers revealed:
- 52% of regular brochure readers miss printed advertising
- 62% now receive less information about offers
- 45% report purchasing less from those retailers
The findings are clear: a digital-only strategy does not serve every audience.
Many consumers still find apps and digital channels overwhelming or impersonal. In fact, nearly half of affected shoppers are engaging more with printed brochures from competing retailers. Paper-based communication remains appealing, with 87% of consumers describing reading print as comfortable and relaxed.
Additional European research shows:
- 48% of shoppers use printed promotions weekly
- 73% engage with them more than once a month
- 76% say catalogues give them ideas about what to buy
- 55% have made a purchase based on catalogue content
Print doesn’t just inform — it influences buying behaviour.
The Power of Personalised Print
Modern print is no longer static or generic. Hyper-personalisation, powered by real-time data such as customer profiles, purchase history and location, enables businesses to create highly targeted marketing materials that foster deeper engagement and reduce wasted spend.
Global studies reinforce this:
- 56% of consumers across major international markets say personalised experiences motivate repeat purchases
- Companies excelling in personalisation can generate up to 40% more revenue
- 65% of American consumers cite targeted promotions as a top reason for purchasing
When print is personalised, it becomes a measurable performance driver.
FMIA: Your Strategic Print Partner
At Forms Media Independent Africa (FMIA), we combine national buying power with local service excellence to deliver high-quality, cost-effective print solutions tailored to your business needs.
Our print services include:
- Customised catalogues and brochures
- Personalised direct mail campaigns
- Corporate stationery and branded materials
- Promotional marketing collateral
- High-quality digital inkjet and toner print solutions
We help businesses harness the credibility and engagement of print while integrating smart personalisation strategies that increase response rates and conversion.
In a market where consumers crave relevance and clarity, print remains one of the most trusted and effective communication channels.
FMIA ensures your brand doesn’t just communicate — it connects.
Speak to FMIA today about integrating high-impact print into your 2026 marketing and procurement strategy.
